Another leading premium firm joins in The Luxury Network in Qatar: Blue Salon. Being Qatar’s leading firm in Fashion, Blue Salon definitely deserves its limited spot on The Luxury Network Qatar’s top five members. Mr. Fares Ghattas – The Luxury Network Qatar’s Managing Director, met up with Blue Salon’s Vice Chairman & President, Mr. Nabil Abu Issa, to discuss about the future ventures that will benefit both parties, and signed the founding members agreement.

Blue Salon will be the exclusive, and only, luxury store member of The Luxury Network in Qatar. This exclusivity gives Blue Salon’s Marketing Division the opportunity of additional assistance to its strategic business development. Blue Salon uses a flexible combination of marketing tools including Public Relations, Advertising, Sales Promotion, Research, Creative Services, Direct Marketing, Production and Corporate Identity services.

The Luxury Network focuses on “Affinity Marketing” – this is one of the most successful forms of new business development and enables companies to interact with the right people in a structured professional environment, dramatically increasing brand awareness and the potential for gaining new pre qualified private clients. For most luxury brands creating Affinity Marketing activities from scratch is a very daunting task and typically requires considerable financial investment, time, director level contacts and a comprehensive activity plan.

About Blue Salon

Founded by Abdul Rahim Abu Issa Blue Salon redefines elegance for the past three decades since 1981. Blue Salon has become Qatar’s leading firm in Fashion, Watches, Jewelry, Perfumes and Cosmetics, focusing on retail and wholesale distribution of premium and luxury brands. It is the fashion compass that directs people to style!

Under the leadership of Ashraf A.R. Abu Issa – Chairman and Nabil A.R. Abu Issa – Vice Chairman & President, Blue Salon has achieved spectacular growth with over 55 retail outlets, yet aiming to double the number in the next five years. “As a world-class organization, we mix the best international practices with local market knowledge and expertise, seeking continual process refinement. We thrive on new challenges and are fiercely protective of our market leadership.”