The House of Creed is proud to announce the opening of its first flagship store in Qatar, in Doha Festival City. This opening reflects the expansion of the House in the country, with a first boutique addition to the existing network of esteemed partners in Qatar.

“We are delighted to inaugurate our first flagship boutique in Qatar, in the renowned Doha Festival City. As a House that is highly selective about location and presence, we are particularly proud to invite Doha Festival City clients to experience the House of Creed in flagship surroundings, thus allowing them to fully experience the brand’s distinctive universe. With an exceptional heritage in luxury craftsmanship rooted in its savoir-faire in fragrance, and sourcing the finest ingredients from around the world, Creed is an incomparable haute parfumerie brand. The in-depth knowledge of its teams, driven by retail excellence, allows the House of Creed to embark its customers on a unique journey, and we look forward to welcoming the public into our new store”.

– Raffaella Cornaggia, CEO of Creed and Kering Beauté

“We are thrilled to announce the opening of our first flagship boutique for The House of Creed, a brand that holds a legacy of unmatched craftsmanship and timeless elegance. It has been our privilege to work alongside two generations of the Creed family, fostering a partnership that spans over 25 years. This journey has been a testament to shared values of excellence and dedication. As we continue to grow together, we look forward to many more years of collaboration, innovation, and success.”

– Ashraf Abu Issa, Chairman, Abu Issa Holding

STORY OF THE BRAND

The House of Creed is an authentic, luxury house dedicated to the creation of highly original fragrances made from exquisite ingredients. The legend of the brand begins in 1760 when a pair of scented leather gloves was delivered to King George III by a new London tailoring company. Founded by James Henry Creed in the same year as the young King’s accession. Queen Victoria – George III’s granddaughter – appointed Creed as an official supplier to the Royal Household for couture. Then, in 1854, under the patronage of Napoleon III and his Empress, Eugénie, the stylish leader of European fashion, the House of Creed established another headquarters in Paris, France. It was the custom at the time for tailors to scent their garments. Creed acquired a reputation for impeccable tailoring and innovation in fashion.

Over the centuries Creed was famous for its innovation in couture, Empress Eugénie was dressed head to toe in Creed at the opening of the Suez Canal in 1869. Through its couture designs, Creed became a worldwide pioneer of women’s liberation through fashion, introducing men’s tailoring to women’s wardrobes with their bespoke riding habits. It helped pave the way for generations of women to feel comfortable in trousers – a critical contribution to the empowerment of women.

“Our creations are like a journey through time, like a bridge between generations because the past is the strength of our future”

Erwin Creed, 7th Generation Creed