On 11th May 2024, Hermès is delighted to invite visitors to discover the new Hermès Perfume and Beauty store in Doha Festival City. Located on the ground floor, the boutique is the third Hermès address in Qatar and is the first store to be exclusively dedicated to the discovery of the Hermès Perfume and Beauty métiers.

Drawing on the region’s heritage and desertscapes, the facade is open, welcoming visitors with its eye-catching displays that radiate against the sand and stone shades tempered by the warmth of cedarwood. Centered and magnetizing visitors with its display and beauty, the single pillar stands centered, with inspiration drawn from the strength of Qatar’s ancient cedar trees, its powerful trunk curving outwards to pierce the sky. Sculptural lines exude outwards like branches above and illuminating the ceiling reminiscent of the sun’s rays.

Smooth travertine floors lined with sand-coloured walls and rich cedarwood, recall the desert’s dramatic contrasts. Bespoke cabinetry with illuminated recesses displays the house’s beauty and fragrance collections with luminous clarity. Upon entrance, to the left, the essence of Hermès in fragrance, the Hermessence collection, along with the Art de Vivre collection inclusive of ParfumsJardins and Colognes, line the walls. Cedar-lined alcoves offer elegant seating and an engraving space for customization. To the right, along with our latest launches, H24 Herbes Vives and Tutti Twilly, women and men are invited for further olfactory exploration. Here visitors can discover the beauty métier, with a counter for flash make-up applications, Hermessence consultations, and personalized advice.

Leading from the main salon, a private consultation room enfolds visitors in an intimate Hermès experience. The luminous salon with an elegant make-up counter allows you to enjoy the full expression of the Hermès Beauty offering and a catered immersive fragrance discovery.

A curated selection of artworks that celebrate Hermès creativity adorns the walls of the exclusive room, including a whimsical floral horse scarf by Theo De Gueltzl and a colorful graphic from the Emile Hermès Collection that reflect the house’s equestrian heritage. A selection of handmade objects by local artists, reflecting the vibrancy of Qatari culture, also grace this room and the seating alcove. A solid travertine table with brass inlay complements the sparse elegance of a hand-knotted Golran rug with shimmering metallic lines, whilst the motif of the ceiling, mirrors that of the main salon. A harmonious new sensory experience, the luminous Hermès Perfume and Beauty store in Doha invites visitors to discover the diversity and richness of the house’s beauty and perfume métiers.